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Online Brand Strategy

 

Everything is digital. It really is. This has led conventional brands who rely mostly on traditional medium in a vulnerable position. These traditional media can not facilitate brands with interaction and engagement - the need of this modern-era marketing. We are witnessing and experiencing the digital platform slowly dominating the online brand space via search and social means.

 

Thanks to Mr. Tim Berners-Lee, for inventing the Internet. By his virtue, today we are experiencing the cheapest and the easiest medium of advertising. But its not just about that, but also the killer insights, strong message and engaging content.

 

Drop the burden to the crazy bunch of creative hunks, strategists and data analytics, here at AV Digitals. We make sure that your promotions reach to the ‘right’ audiences with the ‘right’ message filtered within this entire and infinite universe of World Wide Web.

SEO, SEM & Analytics

 

Everybody wants to be on top. Especially when people search you for their needs. You do not want to miss that chance by being at the last.

 

And you are not concerned with appearing within all the millions of search results. You are rather concerned with appearing within the primary search results – the high ranked pages that appear in the first page, preferably on the top 10 list. These results are shown and ranked based on what the search engine considers most relevant to users.

 

We make sure you are THE one they find when they search for you. With our search specialists, who know about the exact pattern of what and where of online search behaviours, we can quite surely assure you of a perfect SEO solution.

Social Media Marketing

 

In today’s age, there is no option of leaving Social Media in isolation. It has become an essential portion of normal life and a means of constant interaction. It has inevitably become an integral part of our brand promotions and has become our voice and the easiest way to meaningfully converse with our audiences. There has to be a focused and integrated strategy to make an effective presence in the social media scene.

 

It is just a matter of keeping them engaged. And we simply do that with our rich planning that revolves around contents, apps, contests & other tools combined with a strategy that builds a strong community of social network.

Online Reputation Management

 

Brands are wary about reputation management in offline front. Marketing managers take all possible actions to get their offline reputation right. And thats great. What they might be missing is the concern for maintaining the online brand reputation.

 

Even after putting up humongous effort in developing a strong brand, it might be a disaster to see that brand gaining defamatory remarks online. These negative remarks come in from social and search parameters mentioned in the web. It doesn’t matter if such remarks were true or not, but they surely jeopardise the brand’s reputation online and in overall.

 

We are here to offer you a focused reputation management service that helps you track about your reputation, which you might not otherwise know even existed.

Conversion Rate Optimization

 

Your brand has an online presence - you have a website and are present in online ad platforms. You have a high traffic rate. But you realize that the audiences are not being converted into leads the way you wanted to. You worry because the percentage of visitors converting into leads is very low. You are unhappy with just the mere presence of your brand online.

 

Converting the audiences into leads is not an easy task; yet it is not impossible. A proper strategy that involves the optimal utilization of your webiste, social media and offline platforms can effectively optimize the conversion rate. Such integration can create an experience for a website or landing page visitor and enhance the percentage of visitors that convert into customers.

 

Come discuss with us some exciting strategies that could help you attract your traffic and convert them into leads.

Mobile App Development

 

With a myriad number of applications at our disposal, the world has become a lazy place. We must admit that with time we have learnt to become lazier and lazier with our exposure to such applications in our work and personal space.

 

We are happy that we can make you even more lazier. With our super-active team of superlative programmers and developers, we can assure that we’ll keep you lazy enough; hence delivering a complete package of amazing applications for your business developed around latest platforms.

Website Development

 

A proper website becomes the most important bases for a proper digital marketing. A properly developed website can provide a tremendous help to boost up business, because in the global sphere, it becomes the face of the company.

 

You need to come up with an innovative, user-friendly and content rich website that can effectively represent your presence in the online front. This will include a comprehensive analysis of the website in line with a proper SEO.

 

A herd of masters in designs and content writers are waiving their hands at you in AV Digitals to serve you with some amazing website designs that your audiences just can not get enough with.

Mobile Marketing

 

Probably the most intimate medium of interaction; something that has not just become a part of life, but an integral organ – Mobile. And on this day, there is nothing more closer a promotional medium direct to your audience than this.

 

You can use this intimate device for a number of brand interaction. The possibility is just immense. You can use this platform for almost all possible communication purpose, within and beyond your imagination - from a simple information to a complex sales driven activities, the possibility is just immense.

 

We can just give you a very specific, engaging, utilitarian, creative, innovative campaigns that involve a non-stop bonding with your audience and your brand. Try us!

Augmented Reality

 

Magic - yes, magic is what we can create with modern day technology. This latest technology - Augmented Reality - combines virtual experience with real-time environment is no lesser than a great magic. And we understand that it can be a great tool to generate your brand interaction with your consumers. With a comprehensive use of mobile and other interactive environment, we can guarantee you to provide you a interactive solution like no other.

 

With the use of this technology, the computer generated sensory inputs, such as sound, video graphics or GPS data modifies the the view of reality where it enhances the current perception of reality and replaces it with the simulated virtual reality.

 

We take pride in being one of the first agencies with a calibre to bring this magic into reality. Just drop in a call or send us an email to discuss the possibility of bringing your brand alive in an amazing interactive environment. We know you will find this technology to be a game changer one in your branding and promotional exercise.

 

As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

Data Analytics & Visualization

 

Brands are wary about reputation management in offline front. Marketing managers take all possible actions to get their offline reputation right. And thats great. What they might be missing is the concern for maintaining the online brand reputation.

 

Even after putting up humongous effort in developing a strong brand, it might be a disaster to see that brand gaining defamatory remarks online. These negative remarks come in from social and search parameters mentioned in the web. It doesn’t matter if such remarks were true or not, but they surely jeopardise the brand’s reputation online and in overall.

 

We are here to offer you a focused reputation management service that helps you track about your reputation, which you might not otherwise know even existed.